The Story of Anton Schneider
Where Time Becomes a Story
The story of Anton Schneider is inseparable from the story of the cuckoo clock. To understand one, you must know the other. That's why this story doesn't begin in 1848 - but two hundred years earlier, high in the snow-covered peaks of the Black Forest.
Around 1640 - A Forest Full of Time
Why the Black Forest of all places? Why did one of Germany's most remote regions become the clockmaking workshop of the world?
The answer begins after the Thirty Years' War. The region was poor, the soil sparse, the winters long and snowy. What it had in abundance: wood - and time. During the long winter months, when nothing grew outside, farmers sat in their parlours looking for ways to earn a living.
The Stroke of Genius - Clocks Made of Wood
According to tradition, in the mid-17th century a glass peddler - one of the traders who carried Black Forest glassware across Europe - brought a clock home from abroad. It was copied at the Glashof in Waldau. So the people of the Black Forest didn't invent the clock. But they did something clever: they built it out of wood.
That was the stroke of genius. Metal clocks were guild goods, expensive and reserved for the cities. Wooden clocks, on the other hand, could be built by anyone - and they were so affordable that suddenly farmers and ordinary citizens could afford a clock too.
Then came a second idea, far ahead of its time: division of labour. It wasn't one clockmaker who built the whole clock, but many specialists working together - frame makers, chain makers, dial painters, carvers. By around 1800, some 150,000 clocks a year were already leaving Black Forest parlours.
Around 1730 - The First Cuckoo Calls
And the cuckoo? The Black Forest still argues about its birth hour today - about as passionately as it argues over the best cherry cake recipe.
Chronicler Markus Fidelis Jäck wrote in 1810 that Franz Anton Ketterer of Schönwald built the first cuckoo clocks in the early 1730s - inspired by the bellows of a church organ. Father Franz Steyrer, however, had already reported in 1796 that Michael Dilger of Neukirch and Matthäus Hummel of Glashütten had built the clock earlier still.
Only one thing is certain: the idea may have come from elsewhere - but it was perfected in the Black Forest. Two small organ pipes, one high and one low, blown by two bellows - that's all it takes for the unmistakable "cuck-oo".
1848 - A Young Clockmaker on the Eschenbühl
It is the year 1848. Germany is in the midst of revolution, freedom and new beginnings are being debated everywhere. High above Schonach, on the Eschenbühl, a young clockmaker named Anton Schneider is thinking of a different new beginning: his own.
In his farmhouse he begins making cuckoo clocks - right in the heyday of the Black Forest clockmaking trade. Around 1840, roughly 5,000 people in the region worked in about 1,000 clockmaker's cottages; 600,000 clocks were made per year, a large share of the world's production at the time.
1850 - The Cuckoo Clock Gets Its Face
Curious but true: when Anton Schneider founded his manufactory, the cuckoo clock didn't yet look like "the cuckoo clock" at all. Back then, the cuckoo called from plain, painted dial clocks.
That changed two years after the company was founded. In 1850 the Grand Ducal Baden Clockmaking School was founded in Furtwangen. The most consequential design in the resulting competition came from architect Friedrich Eisenlohr: the "railway-house clock" - a clock shaped like a small house with a gabled roof.
The design was a sensation, rarely matched in the history of product design. From the 1860s onward, the little houses were carved ever more elaborately: vine leaves, oak leaves, hunting motifs, forest animals, weights shaped like pine cones. This form - born from a competition in 1850 - remains the epitome of the cuckoo clock to this day.
1880-1950 - From the Black Forest to the World
By the end of the 19th century, over 1.5 million clocks a year were leaving the Black Forest. Cottage industry became factories, clock peddlers became world trade. The cuckoo clock became the region's most famous ambassador - alongside the bollen hat and cherry cake, the ultimate symbol of the Black Forest.
The Anton Schneider manufactory went through this era as it did through all that followed: persistently, in family hands, from generation to generation. Two world wars, inflation, economic crises - the workshop in Schonach kept on ticking. In total, six generations of the Schneider family ran the company, passing on the knowledge of carpentry, carving and clockmaking like a relay baton.
1952 - The Modern Manufactory
In 1952 the family took the big step: moving from the farmhouse into its own factory building on Triberger Strasse in Schonach. Across seven construction phases the site was expanded until 1985 - joinery, wood carving, clock assembly and final inspection all under one roof. Anton Schneider Söhne became one of the largest and most modern cuckoo-clock manufactories in the Black Forest.
The range grew to around 300 models: from the 19-centimetre entry-level model to a three-metre showpiece clock. Hunting pieces with stag heads and oak leaves, chalets with millwheels, beer-garden scenes and dancing figures. In 2007 the "Watzmannhaus" model was named "Cuckoo Clock of the Year".
1970-2020 - Quartz, Counterfeits and the Question of Authenticity
The second half of the 20th century became a trial by fire for the entire industry. The quartz clock changed the world market, and cheap imitations from the Far East flooded souvenir shops - clocks that looked like Black Forest cuckoo clocks but had never seen the Black Forest.
The genuine manufacturers' response came in 1987: the founding of the Verein die Schwarzwalduhr (VdS). Its certificate of authenticity still guarantees today that a clock was made entirely in the Black Forest and runs on a purely mechanical movement. Anton Schneider Söhne was, of course, among the certified houses.
But the market grew harsher. Traditional workshops disappeared one after another; in 2020 it was Schonach neighbour Hubert Herr. Of the thousands of workshops that once existed, only a handful of manufactories remained - and, with SBS-Feintechnik in Schonach, a single manufacturer of mechanical cuckoo-clock movements worldwide.
2025 - The Clock Stops
Then, in August 2025, came the news nobody wanted to hear: Anton Schneider Söhne had to file for insolvency. 177 years of family history, 14 employees, a factory in Schonach - and a market that had changed. It was not a sudden collapse, but the end of a long struggle against structural changes that had gripped an entire industry.
For a moment it seemed as though one of the oldest names in cuckoo clocks would fall silent forever.
2026 - The Cuckoo Calls Again
Yet this story was not over. In early 2026 the brand was taken over, and in March 2026 production started up again - at a new site in Gütenbach in the Black Forest, just a few valleys from Schonach, right in the heartland of clockmaking.
What remains is the essential: Black Forest linden wood. Mechanical movements from Schonach. Hand carving. The VdS certificate as a promise of authenticity. What is new: a new generation, a new outlook - with the traditional Heritage collection and a modern line that proves craftsmanship and the present day are no contradiction.
Almost 200 years after a young clockmaker on the Eschenbühl built his first clock, the same cuckoo calls the hour once again. Not as nostalgia - but as craftsmanship with a future.
Welcome to Gütenbach. Where Time Becomes a Story. Since 1848.
Timeline at a Glance
| Year | Event |
|---|---|
| c. 1640 | First wooden clocks in the Black Forest (Glashof Waldau) |
| 1629 | Earliest mention of a cuckoo clock (collection of the Elector of Saxony) |
| c. 1730-1742 | First Black Forest cuckoo clocks (Ketterer, and Dilger & Hummel) |
| c. 1800 | Approx. 150,000 clocks a year from the Black Forest |
| 1848 | Anton Schneider founds his workshop on the Eschenbühl in Schonach |
| 1850 | Furtwangen clockmaking school; Eisenlohr's "railway-house clock" defines the cuckoo clock |
| from 1862 | Richly carved cuckoo clocks, pine-cone weights |
| c. 1880 | Over 1.5 million clocks a year from the Black Forest |
| 1952 | Move to the factory building on Triberger Strasse, Schonach |
| 1952-1985 | Expansion across seven construction phases |
| 1987 | Founding of the VdS - certificate of authenticity for Black Forest clocks |
| 2007 | "Watzmannhaus" named Cuckoo Clock of the Year |
| 2025 | Insolvency after 177 years |
| 2026 | Restart: production in Gütenbach - the story continues |